A Few Questions Need to be Answered to Start the Process:
- What is the Purpose of the Site?
- How do you want your Site to Function (promotional, blog, e-commerce, etc.)?
- What Color Tone do you want your Site to have?
Purpose
The purpose of the site will depend on your industry and how you want to communicate to your audience. Definitely do some research and pick examples of what how you would like your site to work and look like. Representing and enhancing your brand is the ultimate goal. So, let’s start with these basic collaborative methods so we can easily narrow in on a plan.
Functionality
What do you want to accomplish on the web? Is it an exact copy of a retail shop business? Is it a new venture you are promoting? Is it to help promote a project within your business? Will it network a host of professionals in your industry? Or is it a combination of it all? Whatever your endeavor, we are here to brainstorm and to collaborate with you and/or your group to put together the right solution.
Colors
Colors are visible subjectively according to many variables, including properties of your display device, color management settings, viewing conditions, and your own ability to physically interpret the vast color gamet with your own eyes. On a display, color is essentially a simulated reality that is finite. In the natural world, the color array is endless, therefore, at best, we define colors in communication with others subjectively, a mere rough approximation, somewhat of a cultural interpretation. Nevertheless, since we need to start with some dialog, take a look at the following charts.
